Process of downloading offers

Listed below are the steps that will help you move from downloaded offers to price management using dynamic pricing.

Check the offers imported from the selected marketplace
Verify the global pricing settings
Add the products' cost
Select offers to be managed with dynamic pricing
Verify the imported fixed minimum prices
Manage offers with dynamic pricing

1. Check the offers imported from the selected marketplace

During registration, you selected one marketplace for which we automatically started downloading offers. Our system will download all the offers from the selected marketplace so that you can select from among them the ones for which you want to enable Dynamic Pricing. If you have offers in the selected marketplace, the first imported offers will be visible in the Nethansa Platform within 30 minutes.

2. Verify the global pricing settings

If you want to take full advantage of the Nethansa Platform and Dynamic Pricing system, you will need to add product costs. Based on these costs and other price settings, we will automatically calculate the pricing range and then adjust it based on the competition. Pricing settings assigned to listings by default come from global settings - it is important to verify these settings. When creating your account, we added the required settings with suggested values.

If you don't plan to add product costs now, check the difference from competitors parameter in the global settings.

Go to Settings - Sales Intelligence/Marketplaces and Repricing to check and edit the global pricing parameters. In this section, you will also find the settings for features on inventory and offers management.

You can read about the details of the settings here: How to set the parameters for calculating the price globally?

Note: if price management is disabled for a specific marketplace, you will not be able to issue new listings for that marketplace for sale or send new prices.

3. Add the products' cost

If you want to take advantage of the ability to automatically calculate the price range based on the product cost, it is necessary to add product costs. Alternatively, you can set a fixed minimum (and optionally maximum) price for each offer.

You can add the cost of products in the Products section. Based on the offer downloaded from the marketplaces managed in the Nethansa Platform, products are created. The system creates one product for a given EAN code. The created product will be assigned External Id as the SKU of the downloaded offer and the EAN code from the offer will be saved. If more offers with the same SKU are downloaded then they will be linked to the same product. Offers, with the same EAN code will also be linked to that product.

To add product costs, select the entire created product inventory, select the bulk action Export - Compatible with import. The downloaded file will appear in the bell notifications. In the file, add missing data such as purchase cost, category (if needed). Upload the completed file in the Products tab by clicking on Import, selecting the edited file, and then Import.

Verify if all products have net product cost uploaded - go to filters, set filter has purchase price to NO and verify if products without purchase price are in the system. If thera are missing product costs you can add it using the import file or enter it manually.

4. Select offers to be managed with dynamic pricing

Select offers according to the limit of the license and enable Dynamic Pricing for them. Pricing settings changes can be done on a single offer or on multiple offers. Select the 'Pricing Settings' action fora single offer or select multiple offers and choose 'Pricing Settings' in the bulk action bar. In the price settings window, select the 'Dynamic Pricing' price management option and save the changes.

The Price Management column shows the selected mode of price management for the offer. In addition, you can check there if the selected mode works correctly - in case of errors they will be shown in red in the same column. If the settings are working correctly, then for an offer with dynamic pricing you will see what method is used to determine the price ranges - based on product cost, fixed range or both methods at the same time.

You can read more about Dynamic Pricing here: How does Dynamic Pricing work? and see details of the price settings window here: How to adjust prices for selected offers?.

5. Verify the imported fixed minimum prices

IMPORTANT: In the process of downloading offers to the Platform, the price with which we downloaded a given offer is automatically set as a fixed minimum price. If a product cost has been added, you can remove the fixed minimum price from the listings. If you leave the fixed minimum prices automatically added, they will limit the possibility of setting a lower selling price.

If it is possible to set a cost price range for an offer (i.e., the product cost is given) and in addition a fixed minimum price (and optionally a fixed maximum price) is given, the system will choose which prices will be applied. We will always choose a higher minimum price (between the cost-based price and the fixed minimum price) and a lower maximum price. The standard price can be set based on product cost.

6. Manage offers with dynamic pricing

Listings with Dynamic Pricing enabled will have prices continuously adjusted according to competitor prices. The system will set the price based on the available price parameters - the price management status is shown in the Price Management column.

You will see the competitiveness of a given offer in the CP (Competitive Power) column:

Best - your offer has the lowest price on the market

Poor - your competition has a lower price

Only - there is no other seller for this offer

None - the offer is not listed and has no resulting price set

The status of the listed offer will be set based on the data taken from the market and can be active (green color) or one of the statuses marked with orange color:

Out of stock - the offer is sold out, the stock on the market is 0

Listing error - the offer has stock but is not available for sale due to, for example, lack of approval to sell the brand

Listing error/Detail page removed - the listing for the ASIN assigned to the offer has been removed on Amazon